The Smau Business touring circuit is once again on track: as every road show worthy of the name, it moves on, next stop: Padua!

edited by the Marketing Department

The great "rendez-vous" with the IT innovation is back, the 4th and 5th of May 2011. In the same place where it all began in 2008, after merely 3 years, Padua is ready to welcome a growing stream of ICT operators, the energy of which allowed the SMAU Padua to become a "must" in terms of visibility, knowledge source and development opportunity.   

Once again Microarea will attend in force, with 7 Platinum and ISV Partners: Wednesday 4th of May you will have the pleasure to meet A.Esse.I. (Bologna), AT-Informatica (Verona), Giga (Padova), while on Thursday 5th of May it's going to be the turn of DLF System (Avellino), Proximo (Ancona), Tecnobiemme (Modena) and Treebyte (Vicenza).

Do not miss the chance to get to know even better Mago.net 3.5 as well as the over 140 new outstanding features provided by this recent release. Jot down on your agenda the following dates: 4th and 5th of May, rendez-vous with the Microarea Partners at SMAU Business Padua, stand A4!  

An excellent opportunity to learn how to increase productivity and competitiveness, make the most out of the customised demos and find out more on the interesting vertical solutions fully integrated to the Mago.net ERP made available by the Microarea Partners.

"Be there or be square": SMAU BUSINESS 2011 in Padova, PadovaFiere, Via N.Tommaseo 59. Make sure you remember the address, we will take care of everything else: the ticket is offered to you by Microarea!

In order to obtain information on how to reach the fair, visit the event official website, throughout which you will be able to plan your journey according to your needs and requirements thanks to the on-line guide of the workshop and ITC solutions.

See you in Padua!

The aspect that emerged sharply during the SMAU in Roma is how digital technology nowadays is key towards the enhancement of the competitiveness in the small and medium industry.

The numbers speak for themselves, and describe the growing activity having place in Centre and South Italy: the event that took place in Rome the 30th and 31st of March registered a sharp increase (around 20%) in the number of people attending if compared to the past edition. Over 5400 visitors (mainly companies and IT operators) contributed to the success of the fair, vivifying the stands and installation of the over 120 suppliers of IT solutions.    

The outstanding attendance is an extremely positive sign, providing evidence that there is a growing care and attention towards the IT innovations on behalf of companies and public administration, along with a full awareness of the key role that the ICT plays towards the development support of the local companies and administration.  

SMAU ROME 2011 provided companies with a useful opportunity to confront themselves with numerous cases in which innovation was achieved successfully, demonstrating how the spreading of the digital culture (as well as the potentials ensured by innovation) is indeed a strong competition tool. The spot light focused on the solutions that provide greater efficiency and cost savings, as for example the tools able to manage efficiently the communication within the social networks and online advertising, e-commerce and marketing strategies (stronghold for the clientele). During the event there was also time for independent sessions, one-to-one meetings, demos and curiosities on display: a true showcase of IT innovations having great success in matter of visibility and participation.    

SMAU in Rome has been a thrilling event for Microarea, that provided an extremely positive feedback in regards to clients and visitors, all of which positively surprised by the new features and by the team made up by the 6 Platinum and ISV Partners.  

All of those interested had the opportunity to enjoy, within stand D6, the experience and knowledge of the experts. The later were able to provide a preview, during the two days, of the new release of Mago.net and the over 140 new features. Customised demos were also provided to each user, along with highly innovative answers to the requests being set forth.
Thanks to the addressing of the single and specific necessities, the consumers were able to witness how the everyday tasks are improved and simplified by means of the vertical solutions made available by the Microarea Partners. Many have personally verified how Mago.net (along with the systems integrated with the later) leads to a greater optimisation and efficiency of the everyday tasks.  

In other words, Rome has been an outstanding opportunity from a visibility, communication and careful consideration point of view...an experience that shall be repeated in future!

We wish to thank all of those who brought life to the Microarea stand with their presence and curiosity! A "farewell" to everyone! See you at the next smash hit events for the IT business innovation: in Padua the 4th and 5th of May and in Milan from the 19th to the 21st of October with the 48th edition of SMAU Milan.

A large number of Partners attended the Microarea Convention 2011, held at the Hotel Parchi del Garda in Pacengo del Garda on the 10th of March.

Many new features including the forthcoming issue of Mago.net 3.5

by Fabrizio Perricone
Product Marketing Manager 

Three hundred people attended the Convention 2011. Remarkable the presence of the foreign Partners: over 20 of them arrived from Hungary, Switzerland, Bulgaria, Poland and Romania! 

The expectations have not fallen short: many topics have been set forth and highly important new features have been announced. Three new modules of Mago.net 3.5 have been officially presented and illustrated throughout visual demonstrations. The three new modules just mentioned are Warehouse Management System (logistics), EasyBuilder (customisation development tool) and EasyAttachment (documents filing management).  

If you wish to find further information on the three new modules, check out the blog herewith: you will find specifically relating articles.

Respecting the timetable became a quite difficult task mainly due to the highly consistent number of people attending the event. Nevertheless, thanks to a efficient "back-end" work, the delay in regards to the schedule was very limited.
The first presentation was held by President Enrico Itri: a clear-cut, precise and incisive picture of the past, present and (above all) of the great ideas and innovations that Microarea has in store for the future.   

Next was Fabrizio Perricone, the Product Marketing Manager. He introduced to everyone, thanks to a breathtaking video, the new logo and the graphical design that will come with the release 3.5 of Mago.net. Furthermore, he highlighted the excellent results obtained by the Microarea website along with the main services provided to the Users and Partners by the website itself.   

The Sales Director Mario Aschiero, throughout a brilliant speech, brought everyone's attention on the outstanding results obtained in 2010, identifying the increase in the number of end users as the strategic goal that the Microarea Partners need to pursue in 2011. Such goal is the only "medicine" able to fight back the product contract cancellations due to the financial crisis that caused the closing down of many Mago.net user companies. Mr. Aschiero also underlined the ethical aspects that Microarea and its Partners share in order to offer high quality services to all Mago.net users.   

The Microarea Award 2011 ceremony just before lunch break: magnificently presented by the Microarea International Sales Channel Manager Réka Ujj, the Partners awarded were Micron Srl (best Italian Partner), Magoarea Ltd. (best foreign Partner) and Mario Infante of Giga Srl (best contribute to the Microarea Community).

The after lunch was characterized by the outline of the new features available in the 3.5 release of Mago.net: four sessions during which the slides were set a side in order to give way to actual demonstrations.

The interview to Andrea Rinaldi (CTO ERP division) offered the opportunity to highlight the new "cool" characteristics of the product! Integrated Skype call, address verification via Google, template report, organisation chart management and lots more...also if, to say the truth, the 25 minutes of the presentation were too few to show the over 130 new features available in Mago.net 3.5!   

The second demo which took place in the afternoon focused on EasyAttachment with a Q&A between Anna Bauzone (Project Manager) and Fabrizio Perricone. The document storing system made in Microarea proved to be truly simple and efficacious.

Next came the Marco Perasso and Matteo Canessa (two members of the development team) presenting EasyBuilder: easy to use and incredibly effective, EasyBuilder is the tool which allows creating customisations in Mago.net. More than often the demo was interrupted by the spontaneous applauses of the audience.   

Giuseppina Sperico (Logistics Team Manager) and Francesco Ricceri (he who developed the software of the hand held devices) showed to everyone how the new module Warehouse Management System can significantly improve the logistics management of the warehouse. The solution for the management of the Wi-Fi handheld terminals was presented during an interesting unscheduled presentation. 

Towards the end Mario Aschiero described the "Go to Market" of the three new modules: aggressive prices and full support to the Partners on behalf of Microarea

Last but not least, a truly interesting "Q&A" session.

What a busy day it has been, with lots of information provided and positive communication: the audience followed all presentation with great attention well past six o'clock in the afternoon!  

Multimedia material will be soon available on the Microarea channels (official website, Youtube..).

The North-East Italian Microarea Platinum Partners are pleased to invite you to the SMAU business (the most famous Italian computer and Information Technology expo) taking place in Bologna, specifically dedicated to the SMEs. There are many reasons explaining why the exhibition is worthwhile being visited the 9th and 10th of June, including the highly interesting Workshops and the opportunity of meeting some of the most important Microarea Platinum Partners.   

by Fabrizio Perricone - Product Marketing Manager

The stand A4 will be.....attended by 6 Platinum Partners. Wednesday the 9th you will be welcomed by Giga (Padua), Treebyte (Vicenza), Tecnobiemme (Modena); Thursday the 10th by AT Informatica (Verona), Servizi IT (Verona) and Kirio (Bologna). 
   
You will be able to get hold of news and latest information regarding the product and meet personally some of the most professional, expert and competent Microarea Platinum Resellers. Come to experience with your own eyes the Mago.net vertical solutions developed by the Partners themselves. If you are not a Mago.net user yet, take advantage of their consultancy in order to further understand in which way Mago.net is able to increase immediately the performance profitability of your company.

If you are a user of the Microarea products, do not miss the opportunity of visiting the stand of the Microarea Platinum Partners. Apart from receiving all the information you require, at the stand you can collect (also if you are not a Mago.net user!) the “Magopad” to enliven your bureau!

Create your own pass to enter free of charge the SMAU Business Bologna 2010: register on the SMAU Website (by following the link you will find the invitation code already filled out) in order to obtain your free entrance ticket! You can download the invitation in PDF format by clicking here and using the invitation in future to create your complimentary ticket.

The exhibition will take place in the major fair centre of Bologna. The event official website contains all the details and information on how to reach the location.  

Do not miss! Be there the 9th and 10th of June, between 9.30 and 18.30, at the SMAU Business Bologna to meet the Microarea Platinum Partners...They are waiting for you!