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The numbers speak for themselves, and describe the growing activity having place in Centre and South Italy: the event that took place in Rome the 30th and 31st of March registered a sharp increase (around 20%) in the number of people attending if compared to the past edition. Over 5400 visitors (mainly companies and IT operators) contributed to the success of the fair, vivifying the stands and installation of the over 120 suppliers of IT solutions.
The outstanding attendance is an extremely positive sign, providing evidence that there is a growing care and attention towards the IT innovations on behalf of companies and public administration, along with a full awareness of the key role that the ICT plays towards the development support of the local companies and administration.
SMAU ROME 2011 provided companies with a useful opportunity to confront themselves with numerous cases in which innovation was achieved successfully, demonstrating how the spreading of the digital culture (as well as the potentials ensured by innovation) is indeed a strong competition tool. The spot light focused on the solutions that provide greater efficiency and cost savings, as for example the tools able to manage efficiently the communication within the social networks and online advertising, e-commerce and marketing strategies (stronghold for the clientele). During the event there was also time for independent sessions, one-to-one meetings, demos and curiosities on display: a true showcase of IT innovations having great success in matter of visibility and participation.
SMAU in Rome has been a thrilling event for Microarea, that provided an extremely positive feedback in regards to clients and visitors, all of which positively surprised by the new features and by the team made up by the 6 Platinum and ISV Partners.
All of those interested had the opportunity to enjoy, within stand D6, the experience and knowledge of the experts. The later were able to provide a preview, during the two days, of the new release of Mago.net and the over 140 new features. Customised demos were also provided to each user, along with highly innovative answers to the requests being set forth.
Thanks to the addressing of the single and specific necessities, the consumers were able to witness how the everyday tasks are improved and simplified by means of the vertical solutions made available by the Microarea Partners. Many have personally verified how Mago.net (along with the systems integrated with the later) leads to a greater optimisation and efficiency of the everyday tasks.
In other words, Rome has been an outstanding opportunity from a visibility, communication and careful consideration point of view...an experience that shall be repeated in future!
We wish to thank all of those who brought life to the Microarea stand with their presence and curiosity! A "farewell" to everyone! See you at the next smash hit events for the IT business innovation: in Padua the 4th and 5th of May and in Milan from the 19th to the 21st of October with the 48th edition of SMAU Milan.
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